YALLA GENERAL TRADING MIDDLE EAST is a distributor of toys, costumes and school supplies across GCC, the Middle East and North Africa.

For us, Toys and Costumes are not just an obligation, they are a passion. 

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Since our inception in 2015, we have now grown into an operation which spans across the Middle East. We’re continuously growing, developing and anticipating our customer's needs, both near and far.

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Children are at their happiest when having fun. Children need to play to discover their talents and develop their skills. With our products, we are not only just part of a child’s development at the beginning. We can be a part of it all the way to adulthood.

Remember, learn to play and you play to learn!